- **Honey (now part of PayPal):**
- Honey earns commissions when a member uses Honey to find available savings or to activate PayPal Rewards. They work with affiliates to help confirm customers’ purchases, so they can get a commission from the merchant. What makes Honey unique is that they pass some of their earnings back to their members in the form of their free rewards program. This is a win-win for members and Honey and it’s what allows them to provide a free service (and without selling anyone’s data). More of a revenue model, but interesting/relevant nonetheless.
- **Intercom’s Fin AI Agent:**
- Fin AI Agent is priced at $0.99 per resolution. This ensures that customers only pay when Fin does what they care about most; resolving a customer’s question.
- **Basecamp:**
- $299/month billed annually, all-inclusive. Your whole organization for one fixed price. Every feature & upgrade. No per-user pricing or fees for this plan. They do offer per-seat pricing, letting customers grow into a flat fee subscription model.
- **Waze:**
- While the app remains free for users, anonymized traffic data is sold to city planners and transportation agencies. This model demonstrates how data can be monetized ethically while serving the public good.
- **Substack:**
- Potential reward for loyal subscribers with reduced rates over time. It is an anti-subscription (Decreasing Costs Over Time) model.
- **REI (Recreational Equipment, Inc.)**:
- Collaborative Ownership Model. Members pay an annual fee and receive dividends based on purchases, creating a customer-owner hybrid.