Is this a proven behavior or a new one?
How large is the opportunity, and at what rate is it growing?
What are the baseline outcomes today?
What assumptions are we making?
Does this problem/opportunity recur?
What happens if we do nothing?
Why does it matter now?
How much time is it worth spending on this problem?
Prioritize problems by their expected user and business value. Prioritize solutions based on how well they fit the problem, context, and constraints.