Deciding where to go based on where you are is often wiser than deciding where to go based on where you want to be.
We generally do not know the stepping stones in a complex search space to solve a complex problem. Instead, we need to amplify our ability to proliferate novelty. Novelty in business terms can be defined as something like: Information that results in maximizing the economic payload of what we deliver to the marketplace, which has nothing to do with not how well we conform to a goal, how well the goal remained valid, or reductions in deviations from original plans.