**Problems** are **functional issues** or **misfits** identified within the design ensemble, often rooted in **unrealized needs, wants, or wishes**.
**Struggles** are **social and emotional challenges** we experience in moments of our lives, reflecting the **tension between what is **and **what we desire or expect**.
**Vision** is a view of a **better world**—beyond what most can currently imagine—where **unrealized needs, wants, and wishes** are discovered and **transformed into possibilities** that transcend present limitations.
**All of the above** can inform **error correction** and open the door to new **business opportunities**.