I make judgments about the whole—experience, economics, distribution, and what compounds with use—then turn them into working form: capabilities, interactions, and structure.
I decide what matters, what belongs, what gets in the way, and what needs to be obvious—then wire the system so humans and agents can make the right thing the right way.
The decisions, boundaries, trade-offs, and outcomes behind products I helped shape and build.
How a deliberately narrow song starter changed the product strategy — moving Splice from finding sounds to helping creators reach a promising musical idea.
Built the product function and shipped enterprise freight products by turning fragmented freight workflows into trusted decision state.
Led product strategy for AI Tutor and Teaching Assistant, turning modular curriculum into context an LLM could act on inside the learning environment.
Products, experiments, and strange little systems outside the main line of work.
Working systems for deciding what to pursue, what to make, and how to keep intent intact.
A design can pass every test we give it and still fail to produce the change we wanted. Build forward, verify locally, diagnose backward.
Follow a human and a planning agent from messy product notes to a build-ready slice. Explore the walkthrough and the open-source planning tools behind it.
Open interactive lab →
Keep shaped work whole as teams dump, cluster, and sequence it into shippable vertical slices.
A working space for framing the system, paths, parts, and fit checks together.
Turn interview transcripts into evidence-traceable JTBD/A2B analysis without letting polished summaries outrun the source material.
Turn human evidence, explicit assumptions, and model outputs into bounded simulations of what people might do under changed conditions—without confusing simulation with observation.
Formal essays, articles, and external publications.
The public work and the private work come from the same place.
Long-form writing.
The Fit Check Error Model: make the dependencies behind a design inspectable, then diagnose backward when reality disagrees.
Read the full article → Patterns of Perception · 2026-09-24Utility Creates Value | Meaning Shapes DesireThe interplay of product and brand: how experience becomes evidence, patterns become meaning, and meaning enters choice.
Read the full article → Patterns of Perception · 2023-11-03Heuristics for Doing Great WorkWhen Working Alone or With Others
Read the full article → Shifting Paradigms · 2026-06-10An Experimental Governance ModelA Possible World Model For All
Read the full article → Layered Realities · 2023-11-07After Downward CausationAbstract Entities and Material Implications
Read the full article → Patterns of Perception · 2024-08-25How to Update Your Cognitive and Cultural Operating SystemUsing Probabilistic Logic
Read the full article → Syntax & Soul · 2026-09-13On Writing: After FluencyThe difference between producing language and having something to say.
Read the full article → Layered Realities · 2026-06-10Reality Is Relations Stabilizing Into ThingsThe Emergent Layered Ontology
Read the full article → Shifting Paradigms · 2023-11-03The Unvarnished TruthReclaiming Discourse
Read the full article → Shifting Paradigms · 2026-09-08What Human Practice Is ForAI may make human labor unnecessary. That does not make human participation unnecessary.
Read the full article →Notes while ideas are still moving.
The work was foundational. Before PayPal exposed crypto to consumers, we were working on the harder infrastructure question underneath it: how digital value could move and settle inside a global payments network. That work helped establish a path from blockchain as internal payments infrastructure to crypto as a consumer capability.
Co-led product strategy from Series A to B in 10 months across a 45-person product organization and a $2M product P&L. Prioritized the real-time betting product over alternative roadmaps, helping secure two multimillion-dollar deals.
